Document Type : Original Article

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1 Department of Sports Management, Kermanshah Branch, Islamic Azad University, Kermanshah, Iran

2 Department of Sport Management, Razi University of Kermanshah, Iran

3 Department of Sport Management, Shahroud University of Technology, Shahroud, Iran

Received: 11 July 2020                   Accepted: 21 August 2020                     Published: 01 September 2020

 10.22034/JHI.2020.113043                                                                        XML Files


Target: The purpose of the present study was to investigate the impact of social media and the presence of fans at a sporting event to attract private sector sponsors.
Methods: In the present study, in order to investigate the impact of social media and the presence of fans on a sports event in attracting private sector sponsors, the role of new media on how sports sponsors interact and the presence of spectators at sporting events is influenced by the extent to which sponsors participate in events. A review of research on sports media has been used since 2007, given that the category of new media is a new concept in sponsorship. Little research into its impact on sport, job creation Improved communication has also paid little attention to the negative effects of these media This research seeks to achieve such results by reviewing the research conducted over that timeframe.
Findings: Sponsorship appeared initially during the early 70s in England in sports and other industries. It subsequently developed in Western countries in the early 90s, experiencing a real boom. Thus, a new term has emerged: sponsorship (sponsorship in French) Indeed to define the word sponsorship (sponsorship and sponsorship will be used as a single term), it is therefore necessary to study precisely the work.It defines sponsorship as a financial investment or materials on an activity, person, or event and having access to a potential communication associated with this activity, person, or event.
Conclusion: As a result, Minwan said, the greater the audience participation and the presence of sports media in a sporting event, the greater the attraction of private sponsorship in Moore.